Forget browsing through App Stores, Catalogues and other mere listings of apps.
For the forthcoming launch of the TouchPad tablet next month, HP has an entirely different idea – a “glossy” monthly magazine (rather clumsily) named HP webOS Pivot.
Designed to complement the on board App Catalog, the digital magazine will offer “an entertaining and informative editorial resource for discovering webOS 3.0 applications for the HP TouchPad” according to a press release from the company. That translates into feature articles, as well as application and developer showcases to help TouchPad owners learn about, and ultimately buy apps for the fledgling tablet platform. Content will include “visually driven editorial pieces” (big pictures with a little bit of text), articles from guest writers on a range of aspects concerning the digital world, alongside in depth reviews.
“Pivot brings app discovery to a new level for customers and developers alike,” said Richard Kerris, vice president, webOS Worldwide Developer Relations, HP.
“We want our partners to experience webOS as the growing platform of opportunity, and we’re investing in new ways to help market their applications on our platform.”
The magazine will be initially published in English, French, German and Spanish on a monthly basis, with content updated over the air.
HP Announces webOS Pivot for HP TouchPad
Company enhances webOS Developer Program with new updates
PALO ALTO, Calif., June 23, 2011
HP today announced HP webOS Pivot, providing users an entertaining and informative editorial resource for discovering webOS 3.0 applications for the HP TouchPad, which launches July 1.
Designed to complement the HP webOS App Catalog, Pivot will showcase a broad range of applications – and the developers who create them – by providing customers the freedom to explore based on their interests and lifestyles. It’s just one of the new ways HP is enhancing the webOS Developer Program and investing further in the success of the growing ecosystem.
“Pivot brings app discovery to a new level for customers and developers alike,” said Richard Kerris, vice president, webOS Worldwide Developer Relations, HP. “We want our partners to experience webOS as the growing platform of opportunity, and we’re investing in new ways to help market their applications on our platform.”
Published on a monthly basis, Pivot is designed to broaden developer exposure and create a dynamic marketplace for the burgeoning webOS developer community.
Consisting of original content by journalists and photographers affiliated with leading publications, Pivot will include visually driven editorial pieces, columns from notable guest writers sharing their perspectives on digital culture, feature stories focused on applications around specific topics, and in-depth reviews – all accompanied by vibrant photos and illustrations on HP TouchPad’s brilliant screen. Content will be catered to the specific interests and requirements of a given region, appealing to a wide range of international customers.
Pivot will publish initially for English, French, German and Spanish languages and will be updated over the air directly to all HP TouchPad customers.
“Pivot has the right focus,” said Joe Simon, chief technology officer, Conde Nast. “It provides an enriching experience for customers and is a great environment for developers considering the platform.”
Investing in webOS developer success
The webOS Developer Program enhancements also include a new discount structure. Developers will have access to this pricing model based on their years in the Palm developer program and active applications in the webOS App Catalog.
“Working with HP and the webOS ecosystem has been fantastic,” said Haden Blackman, co-president and chief creative officer of Fearless Studios, a game company recently started by Blackman and fellow LucasArts alum, Cedrick Collomb. “It’s a perfect fit with our core values as a company – creative risks mitigated by smart technology choices. Because the platform is so accessible and developer-friendly, we’ve been able to build the game we want to build.”
“We love the TouchPad and the webOS platform for game development,” added Collomb, chief technology officer, Fearless Studios. “It’s built from the ground up for seamless connectivity between devices and it’s an open platform, which makes development that much easier.”
HP TouchPad availability
The Wi-Fi version of HP TouchPad(1) will be available in stores and online in the United States on July 1 with the option of either 16 GB or 32 GB of internal storage(2) for $499.99 and $599.99, respectively.(3)
HP TouchPad will be available in the United Kingdom, Ireland, France and Germany on July 2 and in Canada on July 15, with availability scheduled to follow later this year in Australia, Hong Kong, Italy, New Zealand, Singapore and Spain.
More information about HP TouchPad is available at www.hp.com/touchpad.
HP webOS Developer Program
Complete details about the updated developer programs will be available on the HP webOS Developer Portal beginning July 1.
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure at the convergence of the cloud and connectivity, creating seamless, secure, context-aware experiences for a connected world. More information about HP (NYSE: HPQ) is available at http://www.hp.com.
Editor’s note: Media can access high-resolution images and video in the HP webOS Media Library atwww.hpwebos.com/mml.