Datacore’s Storage Virtualization to “Do More Than Replace Drive Extender”

The void that Microsoft created when removing Drive Extender from Windows Home Server 2011 and Windows Small Business Server 2011 Essentials appears to have inspired a number of developers to step up and create innovative storage management solutions for the Colorado platform. Last week, the buzz surrounded two forthcoming contenders – StableBit DrivePool and Drive Bender. A third option, from storage virtualization specialist DataCore is also looking like an interesting prospect.

The sharp-eyed amongst you may have spotted a holding page on DataCore’s website, which was published alongside  Microsoft’s announcement of the Windows Home Server 2011 Release Candidate. There’s not a lot of detail over there regarding DataCore’s plans for a new storage management solution for Colorado so we were delighted when the company’s Vice President of Alliances & Business Development, Carlos Carreras, got in touch to tell us more.

Set to launch in Q2 2011, and distributed on OEM servers (initially), the company are seeking to cherry pick storage pooling and data protection features from their existing applications for Windows Home Server as well as advanced features such as disaster recovery and thin provisioning for SBS 2011 Essentials.

Whilst those plans are still being developed, Carreras stressed that the company was keen to hear from the community with feedback now on the storage features you want in Windows Home Server 2011 & SBS 2011 Essentials and to keep that conversation going after the solution, and subsequent releases are issued. Make sure you leave your comments for them below.

WGS: Can you tell us briefly about the DataCore business – what are your specialities, products and typical customers?

Carlos Carreras: DataCore has been in the storage business for over 13 years … which is a long time in this industry. We were founded by a team of engineers who had deep experience in managing storage environments for large enterprises – in this case, aerospace firms. They were frustrated by the typical approach to storage, that locks you into big expensive hardware. They felt there had to be a better approach – one that would provide flexibility and manageability … and give power to the user or administrator, as opposed to leaving it all in the hands of the hardware vendor. What they came on was the idea of abstracting the storage layer from the hardware and running the storage controller environment as a piece of software – built on the Windows platform.

Fast forward to today: That process – of abstracting the software layer from the underlying hardware for performance and cost efficiencies – is what we call virtualization. That’s what we do: we virtualize storage. By doing that you get the familiar benefits of virtualization: High availability, fastest performance, maximum utilization of existing hardware. In doing so, we like to say we’ve given the power in managing storage back to the user.

Over the years, we’ve had many customers who have seen the benefits of virtualizing storage. We currently have over 6,000 customers worldwide, ranging from small to very large, in all major industries and geographies.

WGS: You’re planning to use your expertise in business storage to support Windows Home Server 2011 and Windows SBS 2011 Essentials. What products, apps or services can we expect to see from you for these platforms?

CC: When Microsoft approached us about their plans to remove Drive Extender, we carefully considered the situation.  We arrived at the conclusion that the needs of home and small business users are not significantly different at a high level than those of large enterprise datacenters: They want storage that is available, secure, reliable, flexible, easily accessible and cost-effective.  That gave us a great place to start – taking select key features from our flagship product and making them available to current Microsoft WHS and SBS users today. And then looking down the road to migrate in additional features from our existing products … or new ones as we develop them. That  model – of being able to leverage an existing set of features as well as the experience and proven capabilities – made tremendous sense to Microsoft for their WHS and SBS user communities, and to DataCore as well.

WGS: Are you planning to support consumers and small business customers with the same set of services – or different propositions for each?

CC: Our goal is to leverage our existing technology presented through the corresponding user interface for WHS and SBS.  One of the consistent themes that we’ve heard from the user community is to keep it simple and make it intuitive to manage, protect and access data.  There will be some differences in the features that are presented to the different user types, as an example, we’re considering introducing a disaster recovery option for remote replication between SBS servers.

WGS: With the removal of Drive Extender part way through WHS 2011′s development, the storage proposition is far weaker than in the current generation of the product. What aspects of Drive Extender could your technologies replace – or are you considering a different approach to storage management?

CC: What we’ve talked about with Microsoft is our ability to do more than replace Drive Extender. We’re looking to bring a new approach and a new set of capabilities to Microsoft’s products – much the same way we have been bringing storage virtualization value to Windows Server-based datacenters over the years. While we’ll definitely provide some of the basic functionality that DE users depend on, such as drive pooling and basic data protection – we now have the ability to bring to the WHS/SBS user much, much more.  We’re already looking at building in DataCore’s thin provisioning and mirroring capabilities – new, advanced technologies that support significant functionality — as foundation technologies that will enable us to introduce a series of future enhancements. You’ll hear more from us on that point as our plans develop.

WGS: What other features are you seeking to deliver?

CC: Stay tuned!   We’re just starting to look at all the advanced features we can leverage, such as our block-level snapshot functionality, to determine the value they can bring to the WHS/SBS user. We still need to work with Microsoft and the user community to prioritize needs and get feedback, but we’re excited about the possibilities.

WGS: Managing storage, especially advanced storage solutions, can be complex – how easy will your offerings be to manage for average consumers?

CC: Managing storage IS complex – which is why we’ve spent years fine tuning our approach, making it simple, and always listening to our customers. That gives us experience and insight that is unique in this business. We’ve always been known among our customers as making a complex task manageable.  By expanding our focus into the home and small business community we’re looking forward to taking our intuitive tools to yet another level.  Critically important, we’re focused on making things as easy as possible and on keeping things simple. For example, for WHS this means that you’ll be able to access the DataCore functionality by clicking on a tab within the WHS management console.  You won’t have to launch an entirely new application.

WGS:  Are you planning to distribute your services as standalone offerings for people to purchase and install, or will they be pre-installed in OEM systems?

Our initial plans are to distribute our solution through WHS OEMs.

WGS: When are you seeking to ship your services, given a 1H 2011 launch for Windows Home Server 2011 and Windows SBS Essentials 2011?

We’re targeting to release a solution for WHS in Q2 and look forward to feedback from the community as we progress.  You can reach us directly at whs@datacore.com and we will post additional information at http://www.datacore.com/Solutions/storage-virtualization-and-virtual-server-desktop/Microsoft/homeserver.aspx as it becomes available.

As plans develop over at DataCore, we’ll be sure to keep you up to date with what’s happening. In the meantime, don’t forget to leave your thoughts and ideas for DataCore on the storage features you want to see e in Windows Home Server 2011 and Windows Small Business Server 2011 Essentials.


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About Terry Walsh

Terry Walsh is the founding editor and owner of We Got Served. Since February 2007, the site has provided detailed coverage and analysis of the emerging home server category, and has subsequently grown into a trusted outlet for digital home news and reviews.

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  • Heaphus

    Hey DataCore, wanna hit one out of the park? Give us drive pooling, along with a choice of the mirroring style duplication of WHSv1, and parity style protection like that of FlexRaid/unRAID, and make it easily manageable on a folder by folder basis. Oh, and make it available to non-OEMs, right from the start. Done!

    • micksh

      No, not done. They also need to make it reliable, bulletproof, fast (no performance penalty even on weak machines) and cheap.

    • g4sho

      I agree, with Heaphus. This somes up my needs as a whs user perfectly. Especially, the parity type protection. Equals winner.

  • teetime

    Ditto Heaphus' comments. I especially want to encourage DataCore to make it available to non-OEMs at first release.

  • http://CalmData.com CalmData

    Many of us have WHS 2011 already running – an add-in would be ideal. It also expands your customer base to current users of WHS 2011, allowing us to beta test and provide positive feedback and generate buzz!

    We all loved DE – just replicate that service and you’ll do fine. Coupled with WHS server backup it will solve 98% of our problems.

    Thanks I look forward to seeing your product.

  • David

    "Our initial plans are to distribute our solution through WHS OEMs."

    This is not especially helpful to those of us that self-build

    • toy4x4

      And who exactly are these "OEMs"

      Yes. there is a much larger self-install base than there is an OEM based. Well, certainly with HP pulling out, there is no real presence other than self-installers. And I expect the HP Media Server folks to become self-installers when they want 2011 on their HP server (if they ever do)

  • Mike

    I agree with CalmData. In addition to that I would like to see it reasonably priced and NOT with subscription based licensing.

    • toy4x4

      I will never purchase any software that is subscription based. That is BS stuff done in corporate America to soak every penny out of everyone…

      There will be a free alternative like Flexraid, UnRaid, etc that will fill the space. It will not be as quick to fill the need as some company with pockets to throw at development, but it will happen..

    • Atamido

      I would be a bit surprised if it were. DataCore's other offerings are much more expensive business offerings, and so high prices and subscriptions are a major part of their business model.

      Having said that, their prices are relatively low compared to other storage solutions, but still extremely high relative to consumer applications.

  • toy4x4

    How exciting that we are seeing more and more options being "announced". Now we need them released. I signed up for the Drive Bender Beta and all I can figure out is that I registered on their site…

    I am looking forward to waste a lot of time testing this stuff. No really, I am bored and need something to do. I played with WHS and am now comfortable with it. That took a couple of hours…

  • popeye

    This is very encouraging news. I would also like to echo the comments above on an initial non-OEM release.

  • Kirchgoens

    Some, like me, want to self-build for the next server – more power, more drives in the same box, etc. Let us do that. The OEM boxes, if the non-HP and still affordable contenders continue the trend, will be underpowerd with a max of four drives. I want to start with more.

    Oh, and don't break my home budget.

  • Steve B

    Yes, a home run would be best for all involved, including DataCore. If you want WHS users buying your product, first focus on replacing functionality lost with the removal of DriveExtender. Everything else is good, but it's just icing on the cake. All in all, it sounds good right now. Let's see a beta in the hands of the current installed user base.

  • Scott

    This is an exciting announcement. I feel more comfortable with a solution that is being delivered by an experienced organization with a proven track record in storage management.

    As for OEM / Non-OEM availability, that is rather disappointing – but not unexpected. I suspect that this is a complicated product and a company like DataCore is not going to want the headache of direct consumer support. It is far more simple for them to train the OEM technical support staff for trouble shooting early issues. Once you see a couple of service pack releases I suspect they will feel more comfortable releasing it to the general user community.

    Remember, this software is going to support the SBS products as well. There is a lot more saturation of that product in the market than the WHS has.

    I am also wondering what new OEM's are planning to deliver a WHS device. Maybe something from DELL?

  • Jamie

    maybe the end of WHS will be a little way off yet :D

  • Fastphoto

    As of now I am testing WHS v2 and am not impressed with it BECAUSE there no DE. But now I see light at the end of the tunnel! I have 6 computers on my WHS v1 and DE has saved my bacon at least 10 times in the last two years due to power problems. and etc.

  • roundshm

    Well, may-be I'll upgrade after all. This is exciting news from 3 different developers. Hoary! Make it available for those of us to build our own servers, not just OEM. There are a lot of us who customize our servers to fit our families needs, so let us purchase your product even though we didn't by our server from HP, opps I forgot, HP jumped ship.

  • http://www.diveatlas.com Scott

    My list…
    Drive pooling, cloud backup, duplication, control down to the folder, fast performance.

    Until then, I'll continue with my HP EX495.

  • Antonio

    This is exciting news…but what I’m interested in is when did Microsoft contact them. I do have to wonder if this came as a “the world is shouting at us because we removed DE now what do we do” moment. And yes home builders need to be catered for too not just oems

    • http://www.datacore.com Carlos Carreras

      We don't kiss and tell, but what I will share from our conversations is that Microsoft takes feedback from the community seriously and we're pleased to be able to help.

  • http://www.datacore.com Carlos Carreras

    Great feedback everyone, we appreciate it!

  • Weatherson

    Carlos,
    Thank you and Data Core for this potential solution to a MS created WHS feature shortcoming. While I second what has been listed already as desired functionality, I will add a request for hard drive health monitoring and notification via perhaps email. There are many of us IT service providers who installed WHS OEM boxes (HP) for small businesses without the budget to dive into more expensive alternatives. Having remote alerts of potential pending hard drive issues would be extremely useful and potentially prevent problems from escalating to disasters.

    On a personal note, I would also prefer your future product be additionally available outside of the OEM market. I believe that with the convergence of media within the typical home, servers are the next logical step and will become even more prevalent than current. With this and the huge DIY computer builder segment already in existence, the DIY WHS market should continue to grow exponentially. Having your future product available to them will only help increase this growth as well as your business.

    Thanks again and looking forward to your progress filling this void within WHS.

    • http://www.datacore.com Carlos Carreras

      We hear you loud and clear. The major consideration on our side regarding selling to consumers vs. to OEMs and enterprises is the support model. We view data as 'mission critical' and our current business is structured to support customers 24×7 worldwide. We're giving careful thought to what it means to sell directly to consumers and to understand their support expectations…stay tuned!

      • DrewE

        Hi Carlos,

        As you know with well written software and documentation where you cover everything that you have seen in the last 13 years it should be DO ABLE to support the WHS market.
        It looks to us like MS was also scared about the support issue being a never ending story.
        There-in lies the potential to make the software even better so that it can 'smell' the problems coming and warn the user as soon as possible.
        If your software is easy to manage then it should not be a big problem to support because it is easy, self explanatory.
        Yes we who already have a WHS will want to continue with 'NEW' things without buying an OEM box that does NOT go far enough.
        Keep the door open to ALL customers make the price right for the home user with the features that we need there and you can also have higher level products that do more and cost more.

  • Ron

    Maybe this was Ballmer "looking into" the issue?! If so, good for them! I've resurrected my "Vail" test system and look forward to keeping my Home Server up to date! That is sometimes Microsoft's way of doing things. They *do* listen, you just don't *know* it until MUCH later.

  • madric

    Used Datacore for several years before moving up to Big Boys' Storage ;) – guys, if they pull this off it will be awesome. Their kit just works, exactly as they say it does, and the things it can do with virtual storage you would not believe.

    Will be gutted if they don't release it for consumer install, especially if they are intending to get the interface and config options to the level that they can be used from the WHS console. But take heart, we're a geeky bunch who know more about our gear than the average "PC + NAS box" crowd, they may yet relent…

    • DrewE

      IF their software 'JUST WORKS' as you say then there should be NO PROBLEM with the support question because there are NO PROBLEMS! ;-)

      I hope that is true.

  • DE Fan

    Please make it available to everyone and not just OEMs. Also, I have moved my current WHS from a physical server (HP Proliant DL380) to a virtual server (VMWare Server), mainly to reduce power consumption. So compatibility with a VMWare virtual server would be great. Lastly, please don't limit the number of drives that can be attached/managed to something very low, like WHS is doing in its next release. Thanks and I look forward to seeing this product. Without something like this, there is pretty much no chance I'll move to the next version of WHS without DE.

  • Doug

    Id say 99 percent of the target group here has a server running already. I doubt many of us plan to grab an oem machine upon colorado releases. Please consider stand alone release as well.

  • AJMJ

    Well, here is another great example how MS understands the “Real” OS sales business and there quite successful at that by the way.

    First, I have both used, LIKED IT A LOT and VERY MUCH HATED IT’
    I’m talking about the MS Drive Extender version in WHS v1 that I’ve used for quite a while now.

    “It was a both a piece of junk for true reliability and for a true server storage OS, period!”

    No OS backup.
    No other (officially supported) way to back up the Data Drives but with Folder Duplication, hah, what a joke.
    No other approved system of preventing a single major drive corruption which broke not only the OS, but destroyed the complete data pool also, I’ve been there and done that with a “data backup”. If it hasn’t happened to you yet, just wait!!!

    It looked great, acted great, but it was not worth a crap in real use.

    Now, with a “real Server OS” and using the same actual core you will see what WHS can really do.

    I LOVE WHS 2011 so far and I LOVE that MS dropped the MS-DE from WHS 2011.
    AJMJ

  • AJMJ

    Now of course, other Software Companies can come in, add back features that are missed by some in WHS 2011, they can share them to both the Small Business and Home Server users (it will make far more sense for the initial software development cost investment) and we will have a MUCH BETTER and A MORE COMPLETE WHS OS in the long run!

    I think it will be much better and will actually sell far better for MS than WHS v1, but only time will tell.

    Bring it on!

  • Chip

    Three companies stepping up into the vacancy left by MS in the home server drive pooling game, and all three making the same mistake MS did. Folder duplication is INCREDIBLY inefficient. Parity-based redundancy is the only reasonable way to go once you have more than a couple TB of data. FlexRAID and unRAID have figured it out, so why can't these guys?

    • shadowvlican

      i'd rather have folder duplication and be able to choose what data gets protection… because some of my data does not need to be protected and a RAID-like solution (block level protection spanning across the entire volume) is more inefficient than folder based.

  • Home Service

    Whilst I too am perky at the idea of an integrated solution to the headache MS inflicted on us, I must urge restraint on complexity and cost of any solution because we mustn't lose sight of the fact that we are all running around in circles just to stay where we were with the affordable WHSv1.
    Because we can trust MS to come up with a business solution to a technical problem.:S

  • MikeB

    I think these features would make this a killer software and a no-brainer upgrade to WHS 2011.

    1. Offering for purchase outside of OEM's
    2. Drive Extender (Disk Pooling) functionality
    3. Folder sync to Cloud services
    4. The ability to used a tiered storage approach, ie the ability to prioritize drives by speed/capacity and have the software move folders to the drives where they are best suited.

    Example: If I don't use the files in a folder very often then the software might move or suggest to move that folder to a slower USB drive I have attached. If I am constantly using files in a certain folder then the software should move or suggest to move that folder to the fastest drives I have available. All of this happening with the choice of immediately or in off peak times. This way you could purchase an small SSD and have that serve files you use a lot very fast and use older drives or external drives for files you rarely use.
    5. Drive health checks

    If I were Microsoft I would have put these in WHS 2011 and the the product would be well worth upgrading to. Without DE, what is WHS 2011 that a <$100 NAS can't do these days?